Overview Mi Corral unified every service channel with Sagicc, activating real-time metrics and collaborative processes to craft consistent pet-friendly experiences at every touchpoint.
Key Outcomes
- 100% of service channels unified in one tool
- 45% faster response times across the board
- Happier customers thanks to constant, personalized attention
- More efficient operations with live monitoring and metrics
About Mi Corral
Mi Corral is a Colombian retail chain focused on pet products, services, and nutrition with locations in Barranquilla, Cartagena, and Santa Marta. The brand combines expert advice, close relationships, and an integrated experience for owners who prioritize their pets’ wellbeing.
The Challenge
Rapid growth in physical and digital channels made it difficult to maintain agile, consistent service. Requests arrived through social media, WhatsApp, phone calls, and email without a centralized tool, leading to:
- Slow responses
- Difficulty tracking cases and sales opportunities
- Limited visibility into team efficiency
The Sagicc Solution
Implementing Sagicc allowed Mi Corral to consolidate customer service in a single platform and deepen relationships with pet-loving customers:
- End-to-end omnichannel coverage integrating WhatsApp, email, telephony, and social media
- Real-time dashboards and service metrics to measure productivity and quality
- Structured training so the team could adopt the platform quickly
- Close guidance from the Sagicc team with ongoing support and strategic advice
“The metrics inside Sagicc helped us organize our channel, improve service, and keep customers happier.”
— Jorge Varela, Marketing Director, Mi Corral
Results Achieved
- Centralized communication with a single view of every channel
- Full traceability of requests, complaints, and commercial opportunities
- Faster, more personal attention for pet-loving customers
- Higher productivity thanks to clear, measurable processes
“The team behind Sagicc is highly professional. They take the time to explain, train our staff, and are always ready to help.”
— Jorge Varela, Marketing Director, Mi Corral
A Trusted Relationship
More than a tool, Sagicc became a strategic ally supporting Mi Corral’s digital growth with close collaboration, ongoing support, and business insights that elevate the customer experience.
“I would recommend Sagicc without hesitation. It is easy to use and backed by a human team that truly understands the business.”
— Jorge Varela, Marketing Director, Mi Corral
Conclusion
Mi Corral shows how a well-designed omnichannel strategy can transform customer experience in the pet products and services industry, driving operational efficiency, closeness, and loyalty.
Resources
- Website: micorral.com