Overview The Barranquilla Chamber of Commerce transformed its business assistance services by centralizing WhatsApp, email, web chat, and phone calls in Sagicc, automating service desk workflows and mission-critical processes to deliver a warm, distinctive experience for thousands of entrepreneurs across Atlantico.
Key Outcomes
- 65% faster response times for businesses and citizens
- 100% traceability across service desk requests and online inquiries
- 40% increase in adoption of programs and benefits by the business community
About the Barranquilla Chamber of Commerce
The Barranquilla Chamber of Commerce is one of Colombia’s most influential business institutions. Its mission is to strengthen and support the growth of Atlantico’s business community. Every day it assists thousands of entrepreneurs, business owners, and organizations looking for services, calls for proposals, and projects that help them grow competitively and innovatively.
Starting Point
The Chamber’s challenge was to reach the entire business ecosystem with a friendly, differentiated communications experience. Before Sagicc, the organization managed multiple channels (phone, email, WhatsApp, and more) without centralized coordination or automation, making it difficult to deliver a streamlined, efficient service.
“Our challenge was to use every channel to connect with businesses in a close, differentiating way.”
— Alvaro Cordoba, Head of Market Intelligence, Barranquilla Chamber of Commerce
Looking for a Partner, Not Just a Tool
The Chamber quickly realized it needed more than a piece of software. It needed a strategic ally able to support an omnichannel strategy, integrate every conversation, and automate communications with thousands of businesses.
“We did not need another tool. We needed an ally, and we found that in Sagicc.”
Transforming Operations and Results
With Sagicc in place, the Barranquilla Chamber of Commerce achieved:
- A single platform for WhatsApp, email, web chat, and calls
- Automation of key workflows like service desk (PQRS), reminders, and notifications
- Personalized communications based on each entrepreneur’s preferences
- Higher reach and adoption of programs and membership benefits
“The platform is easy to use and transparent for the end user. It has helped us improve outreach and increase adoption of the benefits we offer to the business community.”
Features That Enabled the Change
- Omnichannel automation to orchestrate WhatsApp, email, voice, and chat
- Centralized service desk management with full traceability
- Personalized experiences powered by unified customer histories
- Consultative, innovation-driven support from the Sagicc team, delivering new technologies and best practices
A Relationship Built on Innovation and Growth
Beyond technology, the Chamber highlights Sagicc’s strategic guidance and proactive team as a critical success factor.
“Sagicc is more than a platform. It is an innovative ally that supports every requirement. Their expertise has helped us grow, innovate, and deliver better service to our business community.”
Looking Ahead
Looking toward 2024, the Barranquilla Chamber of Commerce plans to harness Artificial Intelligence even further across its communication processes, reaching more businesses at every level with faster, smarter interactions.
“We would absolutely recommend Sagicc. It has allowed us to grow, innovate, and deliver outstanding results in our relationships with entrepreneurs.”
Conclusion: A Partner for Innovation
The partnership between the Barranquilla Chamber of Commerce and Sagicc shows how omnichannel technology and strategic guidance can transform the way an institution connects with thousands of businesses, combining proximity, efficiency, and innovation.